Greater Compliance is a win-win-win.

During the last fifteen years I have been amazed at the sincerity and dedication of virtually all veterinarians. You are truly committed to the health and well being of your patients. I think the same can be said of the vast majority of pet owners. Despite the concern of both veterinarians and pet owners, pets are nowhere near receiving the best possible care.

Research by AAHA revealed that only about 25% of recommended cats and dogs receive dental prophylaxis. Only 32% of aging dogs and 35% of aging cats receive senior screening. Less than 20% of cats and dogs are receiving recommended therapeutic diets!

Another national study showed that 71% of pet owners follow recommendations when they receive a thorough explanation of of the doctor's treatment plan vs 51% who felt they did not understand the treatment plan.

What's the bottom line? You need to do a better job of communicating with your clients! Direct communication with your clients is an essential part of your marketing and is essential to improving compliance rates. Take time to talk and everyone wins: the client learns how to be a better pet owner, the pet receives better care and you get to deliver better care and increase your bottom line. It's a win-win-win.