In both marketing and practice management for your veterinary practice, it is essential to remember the differences between men and women. Our brains are physically different, they are wired differently, they are driven by different hormones (see "The Female Brain" Brizendine). According to Richard Dawkins in "The Selfish Gene" we are driven by biological impulse to propagate our genes. Women do this by protecting her eggs at all cost. The female's does this by staying alive and forging strong social ties. For a man, it means "may the best sperm win" and winning means ruling the roost.
In the chicken coop, it means that while the men are busy establishing a pecking order, the hens are busy protecting their eggs and offspring and creating social harmony. The men in your practice will want to "cut to the chase" and accomplish the goals. The women will want, as a social group, to examine the problem and get the big picture–the process, in other words, is equally as important as the goal.
In team building it is vitally important to understand and respond to the innate differences between male and female members of the team.
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