Thursday, March 26, 2009

Time is more than money

Want to win the hearts of your female clients? Save them time. Women live a different lifestyle than men do. In addition to jobs and careers, working mothers spend twice as much time on childcare and household chores as men. Women are time-starved. Women don't have time to spare. She doesn't have time to wait another ten minutes in your hospital past her scheduled appointment. Hospitals must be aware of how frustrating this waste of her time can be.

If you want to be her friend:

•  Keep your scheduled appointments on time
•  Provide a chile space so she doesn't have to hire a baby sitter to keep the appointment
•  Provide evening and weekend hours so she can make appointments based on her schedule

To her time is more than money. Time spent with your practice means less time for her to spend with her family, at the gym or getting her other chores done. In fact, she will spend money to save time. You can help.
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1 comment:

  1. Jeff LogasApril 3, 2009 at 12:18 AM

    We created a children's play area with a flat screen hdtv. Our appointments are rarely more than 5 or 10 minutes late. (way better then my physician, dentist and hair cutter) We are open M-F 8-6 and Sat 9-1. We are a two doctor practice. Do we need to be open later in the evenings? Can we justify the exra staff hours? Will our clients simply shift from day to evening hours? Or will we gain new clients with evening hours? Does this bond clients so we have less turnover? Who wins if the other practices follow suit? Help!

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