Connecting the dots

Women are wired for connection. Connecting your female clients with each other connects them to your hospital and creates huge brand loyalty. Bring them together for enjoyable, meaningful experiences:

• Classes in dog massage

• Presentations on alternative pet medical care

• Set up a dog walking club

• Meet to set up a strategy to help the city create off-leash dog friendly parks

• Hold pet behavior classes

• Help them connect with each other to trade dog sitting when traveling

I am sure you can think of other ways to help women connect. If it involves public service or volunteering, all the better. Giving back to the community ranks very high with your female clients. Women with their "we" attitude really do care whether or not companies behave like good citizens. Take up a good cause and women will beat a path to the practice door.