Friday, April 17, 2009

If I market to women, what about the men?

Many of my clients have been concerned that when they market specifically to women, that men will somehow be turned off or uninterested. This is not the case. Focus group studies have shown that men share the same concerns as women. An interesting example showed up in women's and men's magazines. Cosmopolitan shows you how to get a flat stomach in 1o days, while Men's Health promises to reveal the secret of killer abs in 10 days!

All the research shows that while women are vocal about their desire for good service, men like it too but just don't like to talk about it.

The woman is a tough customer, demanding more information about a product or service and demanding higher quality and better service.

By appealing to women, you will not drive men away. Quite the opposite is true. Meet the needs of your most demanding customer and you will appeal to men also.
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1 comment:

  1. Jeff LogasApril 22, 2009 at 8:49 PM

    We have followed Donald's advice and painted the walls colors that women like. We chose ones that do not offend men. We now have dried flowers, a children's play area and TV area. We offer chocolate chip cookies, coffee and pop. We do not forget she is often a mom so we provide juice for the children.

    Our bathroom is less industrial looking and is more pleasant to men and women with dried flowers, a basket of paper towels and a fresh scent from a diffuser.

    These are win/win marketing choices for both women and men!

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