First, mine your data base. Don't be content with postcard one-time reminders. If you don't have enough clients, your staff has time to make phone calls to get overdue clients booked for appointments.
Second, treat every new client lead like the valuable pearl that it is. Competitors are going to be working hard to bring that potential client in the door. You have to work harder.
Third, improve your service. If you now have fewer daily clients, that means you can spend even more time with them delivering over the top service. The extra effort to make your clients feel good will help drive away the staff and owner blues that can follow a serious recession like this.
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